26 years in business · built and sold my own company · 100 founders coached
I’m Erin Mac, a business coach for burned-out founders.
The OWNER Method™
A five-step method I built after 26 years as an entrepreneur. It helps driven founders find the belief that says everything has to run through them, change it at the root, and get out of Operator Mode for good.
A free 15-minute conversation about what's running the pattern and whether working together makes sense.
My Story
I know exactly what it feels like to have your business run you.
I built a high-end cleaning and property management company in Hawaii, working for clients with very high expectations. The expectation was perfection, and I was a perfectionist, so I thought I was a perfect fit.
I was good at delegating, organizing, and client relations. On paper. In real life, I did the supplies, the bookkeeping, the payroll, and the quality control myself, for about twelve years.
And every time a client called to complain, I imploded. In my head, one complaint meant they'd tell everyone and my business was going down.
The driveway
One morning a client called upset.
I was a single mom with a two-year-old, so I grabbed her, put her in the car, and raced to a friend's house to drop her off so I could go fix it.
I backed into the driveway too fast and hit her husband's truck. My car was totaled, and I felt nothing. It was just one more thing on the list.
An hour later, my friend told me her husband had been under that truck, which was sitting on unsteady stilts, and he thought it was going to land on him. It stopped me.
I couldn't live like that anymore. There had to be a better way.
From firefighter to architect
It took me years. I read every personal development book I could find, went to seminars, staffed seminars, and went away for weeks at a time to learn. Eventually I learned how to quiet my mind and stop living in reaction. I changed how I ran my days, sold the company, moved to Oregon, and started teaching what I'd found.
What I saw in my own life, and in every founder I've worked with since, is that real scale is an inside job.
Most brilliant entrepreneurs aren't stuck because they lack strategy, spreadsheets, or management systems. They're stuck because they can't put anything down. They do it themselves because it's faster. They stay the one everyone needs, because being needed is where their worth has been living.
What I do now
Before I ever ran a business, I was a special education teacher, with a degree in psychology and a minor in child development. I've always been a teacher first, and that's still how I coach.
For the last 8 years, I've worked with driven founders who are still doing it all themselves. The OWNER Method™ is the five-step method I've built from that work:
• Observe your state
• Witness it, don't become it
• Name the decision
• Exit the loop
• Root your worth
I combine real operational experience with belief-level work, to help you go from the one holding everything together to the one who built something that doesn't need you holding it.
You've built the success. Now let's find out what you were worth before you ever had to prove it.